Why free backup software matters

It is 2024, we’re in the middle of the cloud-era.
Almost every service you desire is available in “the cloud”.
At least some of your company’s critical data is stored at some cloud provider.
Does your provider actually keep backups?
Can you live with their Recovery Time Objective (RTO)?
Do you believe they will actually meet the RTO?
Maybe you have another copy of your data?
In a format that you can actually access and read?